Okay sooo, if you’ve been scrolling through clothes on Amazon or Flipkart, there’s a high chance you’ve seen this brand called Urbano Fashion pop up. I’ve seen it like literally everywhere. Tshirts, jeans, joggers, even shirts now. And the best part? It looks trendy and doesn’t make your wallet cry .
So let’s talk about this brand. What is Urbano Fashion, who wears it, is it good, and is it worth buying or just another online thing that looks nice in pics and meh in real life?
What Even is Urbano Fashion?
Alright, so Urbano Fashion is basically an Indian clothing brand that sells mainly casual wear for men, and recently also some unisex stuff. It’s not a super fancy designer brand or anything, but more like those affordable everyday wear brands that you see a lot online.
You won’t really find it in stores at malls or whatever (atleast I never have), coz they focus mainly on online selling – Flipkart, Amazon, Myntra etc.
What they sell:
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T-shirts (a lot of types – graphic, solid, oversized, slim fit)
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Jeans (regular, skinny, distressed etc.)
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Joggers & trackpants
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Shirts
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Shorts
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Hoodies & sweatshirts
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And even some jackets now
The vibe is very street style meets daily casual. If you’re into chill fits, solid colours, ripped jeans or trendy oversized stuff, you’ll def find something.
Price Point – Cheap? Expensive? Middle?
Tbh, this is one of the main reasons people buy Urbano.
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T-shirts start from like ₹350 to ₹700
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Jeans range between ₹800 to ₹1500 (which is cheap for jeans)
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Joggers and pants around ₹600 to ₹1000
So yeah, it’s in the affordable segment. Not as cheap as some random unbranded clothes but also not as expensive as Levi’s or Superdry or anything. Basically if you’re a college student or young working guy who wants to look decent but can’t spend 2k on every shirt, Urbano is kinda perfect.
Sometimes they even give combo deals (like 2 tshirts for ₹699 or so), especially during sales. So if you wait for the right time, you can get good value.
Fit & Quality – Looks Good, Feels Okay-ish
Alright, let’s be real. For this price, you’re not getting Zara-level tailoring or premium cotton. But honestly? It’s decent enough.
I bought 2 t-shirts last year – one oversized, one regular fit. The fit was good, color was same as picture (thank god), and material was soft enough. Not super thick, not too thin either. Just that after 3-4 washes, it lost that “new look” but still wearable.
Jeans:
Tried their slim fit distressed jeans and they actually looked . Not too tight, and the stretch was good. But again, you get what you pay for – after 6 months the threads started coming loose in 1 place near pocket. Not a big deal but still, not something that’ll last 2-3 years if you wear them every week.
So I’d say:
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T-shirts & Joggers = good for casual use, college, chilling
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Jeans = stylish but don’t expect Levi’s quality
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Shirts = haven’t tried myself, but saw mixed reviews online. Some ppl said sizing is weird.
Style Game – Gen Z Vibes All the Way
Urbano’s style is def leaning more towards young audience – like teens, college students, and 20-something crowd. You’ll find:
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Oversized t-shirts with graphic prints
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Skinny & ripped jeans
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Minimal hoodies
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Funky printed joggers
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Colorblocked styles (some are hit, some miss lol)
Not really formal or work-wear types. You won’t wear it to office meetings or shaadi events. But for daily wear, hanging out with friends, café runs, Insta pics… it works.
Their branding is also very chill – like, they don’t act all high fashion, they just say “cool affordable clothes for young people”. Simple and it works.
Where to Buy?
Like I said, they’re mainly online. You can get Urbano Fashion stuff from:
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Flipkart (they even have exclusive collections there)
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Amazon
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Myntra (less options but still some)
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Sometimes on Ajio but rarely
I usually check Flipkart during Big Billion Day sale – got joggers for ₹499 once. Amazon is good too, but sizing reviews are more helpful on Flipkart imo.
Also, pro tip: read the reviews before buying. Some products are , some are meh, and user reviews help a lot.
Pros & Cons of Urbano Fashion
Let’s just break it down like a lazy person would.
Pros:
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Affordable prices
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Trendy styles, especially for younger people
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Wide variety in jeans and tshirts
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Decent fits (not too baggy or tight)
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Easy availability online
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Good for everyday wear or college outfits
Cons:
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Not very long-lasting (esp after many washes)
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Sometimes stitching quality is off
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Sizing can be weird (always check size chart!)
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Colors might fade over time
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Not ideal for formal or premium-looking occasions
Should You Try Urbano Fashion?
So, final verdict?
If you’re someone who:
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Is on a budget
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Likes casual trendy outfits
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Doesn’t care too much about brands
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Wants quick fashion and not forever clothes
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Shops online and doesn’t mind basic packaging
Then yeah, go for it. Urbano is actually better than a lot of no-name brands on Amazon that look sus.
But if you’re very picky about cloth feel, stitching, or need outfits that look super sharp – maybe skip it.
I think it’s best for college guys, students, and anyone who wants to build a casual wardrobe without going broke. Just don’t expect magic. Think of it as H&M’s cheaper cousin that lives online
Final Words (ok I’ll shut up now lol)
Urbano Fashion is one of those brands that just gets the job done. It’s not flashy, not premium, but it’s affordable, trendy, and good enough for everyday hustle.
Just check the reviews, size chart, and maybe wash your new tshirt gently so it doesn’t fade in 2 washes
That’s it. Happy shopping. And don’t blame me if you buy 5 tshirts in one go – it happens to the best of us.